Case Study

Our Works

CASE STUDY

Uncovering Latent Needs

The Client

  • Government – for an iconic park in Singapore

The Background

  • Singapore is well known for its’ iconic greenery … a city within a park. This requires continuous effort in purshing the boundaries in creating green urban experiences that enhances and enriches the lives of the Singapore population.
  • Our mandate was to “leave no stone unturned” in understanding how various elements affect park usage experiences à uncover latent needs and frustrations.
  • Deep were the insights required, and wide we had to cast the net as the park catered to numerous segments.
  • Findings had to be validated via a large sample to justify government investment.
  • Asia Insight remains proud to play an instrumental role this important initiative.

The Approach

  • A cross-segment sampling grid was cleverly designed to effectively cover various segments, from old to young, families to singles, from hobbiest to enthusiasts.
  • The study was designed to capture the “moments of truth”, via the use of contextual observations and indepth probing.
  • Innovative online voting to measure popularity of suggestions as they streamed in from accompanied park visit sessions.

The Outcome

  • A suite of exciting new ideas were generated, which prompted serious considerations for immediate upgrading plans. Today, we are proud to see the implementation of many of these ideas across Singapore.
  • Aligned with the recognition that Singaporeans’ lifestyle needs have evolved to include multiple facets of interest, our findings provided segment-centric recommendations, not only for key obvious segments, but also instrumental others.

Comments are closed.

How can we help you?

Contact Us

By clicking "Submit" and providing the required data, you consent to Consulting Group- Asia Insight Pte Ltd contacting you about their products and services offered by them via email, telephone and text message.