Winner of Marketing Magazine's Agency
of the Year Awards 2016
From Insights to Foresights
Your Navigators in the Asian Business Frontier
Winner of SBR
Team of the Year Awards 2017
About Us
A leading market research company that guides you in your marketing decision through market research Insights.
WE WANT TO HELP YOU WIN
The founding of Asia Insight in 1996 has always been rooted in priorities and strategies that have been put in place to ensure that we bring the business perspective to market research, creating value at every step of the way.
Asia Insight is committed to help our clients seek out such new opportunities and finetune their marketing strategies through the insights and analyses we deliver. To this end, every single piece of research project starts with your marketing issues and goals in mind.
Some of our clients
Our Solutions
Turn Insights into your Advantage
Growth Strategy
The race for growth in today’s economy is characterised by increasing competition from direct and indirect players as a consequence of economic slowdown and the entrance of unknown, smaller players. Greater market volatility and uncertainty is also making it harder for companies to look beyond a 3-year span.
Branding & Positioning
Influencing and managing customers’ perceptions of your brands and products/services has always been challenging, but it just got that much more so with the increasing importance of earned media, and transparent marketing. With our fingers constantly tapped on the trends and what they mean for brands, Asia Insight is in a class of our own to conduct cutting edge perception research for brands – whether your targets are consumers or businesses.
Performance Tracking
Many companies make the mistake of seeking measurements without understanding that measurements in themselves are meaningless, unless they can be benchmarked. Performance Tracking is fundamental to conducting truly actionable market research. At Asia Insight, we have a plethora of tools to help our clients do that.
Innovation
The race for growth in today’s economy is characterised by increasing competition from direct and indirect players as a consequence of economic slowdown and the entrance of unknown, smaller players. Greater market volatility and uncertainty is also making it harder for companies to look beyond a 3-year span.
Customer Experience
Influencing and managing customers’ perceptions of your brands and products/services has always been challenging, but it just got that much more so with the increasing importance of earned media, and transparent marketing. With our fingers constantly tapped on the trends and what they mean for brands, Asia Insight is in a class of our own to conduct cutting edge perception research for brands – whether your targets are consumers or businesses.
Our Products
Asia Insight has invested and finetuned our suite of innovative tools, aimed at helping to inspire clients to bring about the innovation that is often much needed. Innovation that is centred on customers, trends and market forces. Here are some of Asia Insight’s leading edge research products and solutions that can help guide you to better business decisions. To find out more about our comprehensive range of products, please contact us.
Our Works
Case Studies View all
In the Know
Articles Read all
Empowering consumers as they curate their own shopping journey: An Omnichannel approach
In a world where the pandemic accelerated the reliance on the internet… where concepts like the Metaverse seem like a possible future… it is more important than ever for brands to understand the blurring lines between the physical and digital world.
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COVID-19 Focus: Growing the Stay-at-Home Economy
Since the breakout of the Covid-19 pandemic, people have spent a bigger share of their time at home, which has fuelled the growth of the “Stay-at-Home economy.” How has this trend impacted the retail landscape?
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Engaging Singaporean Gen Zs coming out of the COVID-19 circuit breaker
Highlights from an online focus group with Gen Z Young Adults The implementation of a near lockdown (circuit breaker) put everyone on an emotional roller coaster. For Gen Zs, it has disrupted their routines leaving them unprepared and therefore irritable, annoyed, bounded and feeling unproductive. News of lay-offs, pay-cuts and uncertainty at work further added anxiety and stress.
Read moreHow can we help you?
