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Our History and Growth


Asia Insight is one of the leading market research companies in Asia. We were founded in 1996 in Singapore. Today, Asia Insight offers market research services in 14 countries including China, India and Japan.


The Founding of Asia Insight


While holding positions in strategic marketing and product development, the founders of Asia Insight, Ms Pearly Tan and Mr Chong-Hin Ng, recognised the need for prompt, actionable and insightful research to guide strategic marketing decisions.

Armed with more than 20 years of both market research and marketing experience, Asia Insight was founded in 1996 to fulfil this need.

Since its founding, Asia Insight has been the vendor-of-choice for multinational corporations and global brands. The company’s repeat revenue from long-term clients is testimonial to Asia Insight’s quality work.


Expanding Beyond Singapore


Asia Insight has experienced very rapid growth. Each year, hundreds of market research assignments are completed across the Asia Pacific region, US and Europe.

To provide clients with market research insights from our Asian perspective, the company has a presence in 14 countries across Asia Pacific:

  • Australia
  • Greater China
    (China, Hong Kong, Taiwan)
  • India
  • Indonesia
  • Japan
  • Korea
  • Malaysia
  • New Zealand
  • Philippines
  • Singapore
  • Thailand
  • Vietnam


Increasing Market Research Services


Since the birth of Asia Insight, the team has handled market research projects from as small as US$10,000 to large-scale studies amounting to US$500,000. Year round, the company also runs and manages numerous regional tracking studies.

To meet the needs of clients, Asia Insight has also expanded its portfolio of market research services. Today, the company handles a wide range of market research projects including:

  Advertising Development and Evaluation

  Branding and Positioning Research

  Business-to-Business Research

  Channel Research

  Consumer Research

  Customer Loyalty

  Customer Satisfaction

  Employee Satisfaction & Opinion Surveys

  Internet Portal Development

  New Product Development Research & Consulting

  Pricing Research

  Problem Research Analysis

  Segmentation and Profiling Studies

  Usage and Attitudes

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