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China: The Great Unknown?

 

As China’s economy takes off on a mega-scale, the role of research in helping to minimize risks and focus on decisions is ever more important to companies currently in China or looking to enter the Chinese market.
 
 Having conducted research in China since the late nineties, Asia Insight has followed the exciting evolution of Chinese consumers and businesses, and helped with our clients’ business planning for the future.
 
 Combining our strategic worldwide expertise and our intricate appreciation of how and why China is different or similar to the rest of the world, we help businesses to navigate and chart the vast market that is China.

 


Our Presence in Greater China

 

With the China headquarters based in Shanghai, Asia Insight’s fieldwork network covers a wide spectrum from major cities in the first-tier segment to townships in the lower tier cities.

Given such a wide coverage, on studies that encompass multiple cities, our team delivers consistency in quality by traveling extensively to various cities to collect data and oversee fieldwork.

For clients whose research needs extend beyond mainland China to cover Hong Kong and Taiwan, our team of bilingual / trilingual researchers would be at hand to offer their expertise.
With moderators who are fluent in Mandarin and Cantonese (key language spoken in Guangzhou, Shenzhen and Hong Kong), we facilitate cross-learnings between cities and help clients better appreciate the data collected.

Essentially, what we offer is a turnkey solution to your research and fieldwork needs in China.

 


Industry and Research Experience in China

 

Asia Insight has collaborated with many Fortune 500 clients both within and outside of China in conducting research in the mainland.

Some of the industries for which we have done work for in the past decade include:

  • Automobile

  • E-Commerce/ E-business

  • Fast moving consumer goods

  • Food & beverages

  • Hospitality and travel

  • Logistics

  • Luxury

  • Technology

  • Telecommunications

Our expertise spans both business-to-consumer as well as business-to-business research arenas where we design and apply different branches of market research. Some of the types of studies conducted within China include:

  • Advertising Development and Evaluation

  • Branding and Positioning

  • Channel Research

  • Customer Satisfaction

  • Internet Portal Development

  • New Product Development

  • Pricing Research

  • Segmentation and Profiling

  • Usage and Attitudes

Quality is driven by our committed team of local and foreign consultants who bring their industry and research experience into projects.


 


Shanghai Facilities:

 

Asia Insight (Shanghai)

 
 


Focus Group Room (formal)

 

 


Client Viewing Room

 

 


Focus Group Room (casual)

 
 

Client Viewing Room

 

 

Call Stations

 
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