Asia Insight offers a comprehensive
array of quantitative tools and techniques, including various
statistical analysis tools. We can help you with a variety
of data collection methodologies, including telephone and
face-to-face interviews, door-to-door interviews, mall/street
intercepts, Central Location interviews, mail surveys, Online
surveys and mystery shopping.
Most of these methodologies have been applied
to both Business-to-Consumer and Business-to-Business studies,
in a variety of challenging large-scale studies, spreading
across 14 countries in Asia as well as globally across continents.
In every single study, we work in partnership
with our client to devise the research approach that best
suits the specific business situation at hand. We help our
clients meet their research objectives by creatively combining
different data collection methodologies and sophisticated
analysis techniques.
Asia Insight has carved a reputation as being
a progressive and dynamic research company. From segmentation
and clustering to Conjoint Analysis, from long-term tracking
of advertising campaigns to brand equity studies, with our
advanced approaches and techniques we daily inspire our clients
and assist them in their marketing challenges.
Asia Insight is well-equipped with an in-house
data processing team, and uses in-house software such as SPSS
and Surveycraft with advanced statistical capabilities. Data
can be provided in ASCII, Excel and SPSS.
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