What makes your customers
tick? What motivates them to behave in a certain way? What
are their underlying emotive needs?
Exploring qualitative needs, motivations
and attitudes amongst consumers, is the core of many projects
that we conduct at
Asia Insight.
We help our clients answer these questions
by using a comprehensive array of traditional and non-traditional
qualitative methodologies, including focus group discussions,
in-depth interviews, contextual
and ethnographic studies, observation etc.
At Asia Insight, we house some of the best
local, multi-linguistic moderators, with more than 10 years
of experience in a wide range of industries. Our moderators
are well experienced in applying different projective techniques
to elicit the underlying insights of the Asian consumer and
draw out unarticulated needs and emotions. Our strong analytical
skills help clients understand the intricacies of the Asian
consumer.
Sensitive and knowledgeable about the different
local cultures, we can moderate in various countries and languages,
including Chinese - Simplified and Traditional, Cantonese
(Hong Kong), Hokkien (Taiwan) - Korean, Hindi, Bahasa Melayu
(Malaysia), Bahasa Indonesia and English.
Besides traditional qualitative methodologies,
we make use of contextual research and innovative approaches
to help our clients go beyond what is articulated through
traditional approaches.
Amongst some of the qualitative methodologies
that we use:
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