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To every marketer, the youth
represents a world of challenges. Knowledgeable but not necessarily
experienced, their articulated needs often differ from their
real needs. Capturing their attention is hard, and sustaining
their interest is even harder. The challenge is to find the
best ways to understand them, in order to appeal to them,
and to uncover new and exciting ways to promote products and
services to them.
Market research can help in the midst of
all these intricate challenges. Our syndicated study Youth
Wagon™ gets you under the skin of your
younger target audience. Based on our proprietary tool ,
Youth Wagon™
helps you capture values, attitudes and behaviours of the
teens. In recent years the Youth
Wagon™ has helped many of our clients
develop marketing strategies targeted at the youth market.
The technique used combines a non-traditional
and contextual approach based on creative diaries and home
interviews, with traditional research based on in-depth interviews
and focus group discussions. The study delivers a wealth of
insight that is rarely available via traditional approaches
only.
From lifestyle to aspirations, from
usage and purchasing behaviours to brand and media preferences,
ideal products, trendy possessions, “what is cool?”,
role models, gadgets and much more, the Youth
Wagon™ promises
to open a window into the complicated world of today’s
youth.
For more information about Youth
Wagon™,
please email us at marketing@AsiaInsight.com or call us at +65 67353788 to discuss your specific research needs.
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