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Asia Insight’s
Syndicated Study into the World of Women
Most industries appear to be realising that women have wallets,
and they are independent decision makers for most big-ticket
purchasing decisions. Even traditional male sectors such as
automotive, financial services and technology have started
to make some efforts in order to attract this lucrative target
group.
In Asia, shopping is becoming a way of life
for urban women. Asian women embrace the shopping activity
as a social event, or as a way to spend their hard-earned
money. They are earning and spending, and this newly found
wealth is part of a newly found freedom, as well as an economic
revolution.
In South East Asia, more women are joining
the workforce. They are becoming financially independent,
and they spend free time shopping and spending the money they
have earned. The Asian woman shopper is a successful, wealthy
professional, with strong aspirations, working hard and spending
hard. There is a trend amongst Asian women to marry later,
which has created an increase in the single working woman
population. Single Asian women either live with parents or
on their own in smaller apartments, hence, showing off their
wealth by sporting expensive clothes, jewellery and handbags,
and pampering themselves with beauty treatments, seem like
a natural thing to do.
Shopping as a lifestyle will continue
to grow in Asia, especially amongst women from the growing
middle class. And a list of local
and international brands that do not traditionally target
women are now expanding their scope to include these key decision
makers in Asian households
At Asia Insight, we strongly believe that
research can play an important role in helping companies understand
the world of women. is a Pan-Asian
study aiming at exploring the world of affluent women in the
Pacific region.
offers insights into Asian women’s lifestyle, needs, attitudes,
shopping patterns and purchasing behaviours, concerns, aspirations,
as well as their relationship with brands and products.
The study provides an understanding
of what they do and what they think, how they live and what
they buy, how they relate to existing products and brands
and what they expect from them. It also identifies what segments
exist within the female world and how brands and products
should be marketed to different types of women.
Our approach is based on a mix of traditional
and non-traditional methodologies – including our proprietary
, a contextual approach to
research developed by Asia Insight and fine-tuned over the
years. With a combination of diaries, photo scans and contextual
observations and interviews, the offers an avenue for in-depth
understanding of lifestyle, needs, emotions and motivations.
Contextual, interactive and visual, it gets our clients 'under
the skin' of their target audience and provides insights
that might not be achieved via traditional direct questioning.
For more information about ,
please email us at marketing@AsiaInsight.com or call us at +65 6735 3788 to discuss your specific research needs.
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