Healthcare
Insights™ is a baseline study that will help
you understand the current health concerns among the Chinese,
the habits, practices and strategies they are using to make
decisions about health, wellness, lifestyles and related
products and services. Focus will be on the attitudes and
practices relating to healthcare, medication, lifestyle and
disease prevention.
Healthcare Insights™
will give you valuable input into what Chinese consumers’
attitudes to healthcare are, how they manage their healthcare
needs, and what healthcare products and services they are
currently using.
Your Questions Answered
Healthcare Insights™ aims
to answer the following key strategy and marketing questions:
What
are the key healthcare concerns amongst the Chinese? Which
segment is more concerned, and what are their concerns?
What
are their key healthcare concerns for their children and
family members?
What are their attitudes
toward healthcare costs, health insurance and what is
the incidence of usage of health insurance?
What are current
practices with respect to healthcare and medication?
What kinds of health supplements
are preferred?
What is the incidence
of medication for different types
of ailments?
What are attitudes to TCM
vs. allopathic medicines?
Which segment tends to
be more positive toward TCM vs. allopathic medicines?
What are attitudes to
managed healthcare and health insurance?
And most importantly:
How are the above measures shifting over time?
Some key features of the Healthcare
Insights™
Based on annual sample of 1,300 across
Shanghai, Beijing and Chengdu
Annual tracking tracks shifts in key trends
Syndicated format provides cost-efficiency
If you would like to know more about these healthcare initiatives and syndicated studies, please email us at marketing@AsiaInsight.com or call us at +65 6735 3788 to discuss your specific research needs.
