Exploring the future of converging technologies
Asia Insight has set up a study aimed at exploring the convergence of productivity, entertainment and communication technologies in the Chinese market.
CONVERGE™ will provide actionable directions on how to sell your current and future technologies, and will help you make important decisions on which segments to focus your resources on and what product and positioning strategies to adopt in order to target them successfully.
As the world is no longer easily divided into clear-cut silos - the dividing lines between technology, entertainment and communication, once clearly demarcated, are now greying, as players introduce new convergent technologies.
Personal Computer no longer means just productivity. The PC is becoming more and more of an entertainment device used in place of traditional home entertainment electronics. While new "entertainment" features are built into it, the vision of a PC-centered, networked home becomes more and more realistic, with the PC becoming the centre of the home entertainment universe.
We are witnessing a move from traditional TV sets, limited to mere content reproduction, to TV sets endowed with storage and computing capabilities to run multimedia software integrating richer formats. It is the end of passive television, with TV and home electronics steadily moving into digital space.
No longer just a communication device, the mobile phone is invading the world of mobile entertainment. Consumers demand entertainment on-the-go, and multiple entertainment functions are added to mobile phones. Digital camera, music, gaming, web browsing, video MMS, digital TV and many more - entertainment features have become important decision factors in mobile phone purchases.
There is a growing need for better management on-the-move - contactability, organization and efficiency - all the time! This has prompted an increasing usage of PDAs, organizers, notebooks, as well as the creation of a myriad of new technologies that merge mobile communications and productivity functions.
CONVERGE™ aims to answer the following key strategic and marketing questions:
Some key features of CONVERGE™
If you are interested in learning more about CONVERGE™ , please send an email to marketing@AsiaInsight.com or call +65 6735 3788 for more information.