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Segmentation and Profiling

 

Asia Insight is a leading market research company that offers customer/consumer segmentation and profiling studies in Asia. Our clients and market research services are available in 14 countries including Singapore, China, Japan and India.

Asia Insight delivers actionable market research. Our clients have developed and executed sound global corporate and product strategies based on our Segmentation and Profiling Studies.

Segmentation and Profiling using Qualitative and Quantitative Research Methods

At Asia Insight, we believe that an initial qualitative research phase is the cornerstone of any segmentation or profiling research study.

Qualitative research insights build up understanding of the consumer characteristics and serve to define and build the parameters for quantitative research. This is done by guiding the development of attitude scales and other appropriate measurements in the quantitative phase.

In the quantitative research phase, we conduct specialised and comprehensive statistical analysis to group customers according to their characters, attitudes, needs and/or behaviour with respect to a product category.

To group customers, we use analysis techniques such as:

Factor and Cluster Analysis

Regression Analysis

Jacquard Coefficient Analysis


Results of Segmentation and Profiling Studies

Identify consumer segments by their characteristics, needs, expectations and behaviour

Determine the relative size of consumer segments so as to prioritise for targeting

Profile consumer segments to help describe and understand segment characteristics


Key Reasons to conduct Segmentation and Profiling Studies

To identify attractive consumer segments – your ‘low hanging fruits’

To develop portfolio of products that cater to the needs of different segments

To identify core target segments for new product development projects

To improve your brand communication

To create tailored messages that speak to the target segments

To improve the positioning of your brand in each segment


Asia Insight’s Edge in Segmentation and Profiling Studies

The directors of Asia Insight have used, first-hand, Segmentation and Profiling Studies to develop strategies and make strategic decisions for multinational corporations (MNCs).

Before starting Asia Insight, they were market research managers in a Future Product Team. They spearheaded and designed numerous Segmentation and Profiling Studies to uncover consumer characteristics, attitudes and behaviours in the US, Europe and Asia.

Global corporate and product strategies were developed and executed based on Segmentation and Profiling Studies designed by our directors.

Today, under their guidance, Asia Insight offers customers Segmentation and Profiling Studies that are well thought out, strategic and actionable to clients.


Segmentation and Profiling Studies: Industries and Markets

Asia Insight has conducted Segmentation and Profiling Studies for a wide range of industries including:

Automotive

Banking and Finance

Fast Moving Consumer Goods (FMCG)

Telecommunications

Technology (IT)

 

 

With a presence in 14 countries in the Asia Pacific region, our company provides invaluable Asia-wide market research insights to our clients.

Australia

Malaysia

Greater China
(China, Hong Kong, Taiwan)


New Zealand

India

Philippines

Indonesia

Singapore

Japan

Thailand

Korea

Vietnam

 

 
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