Asia Insight is a leading market research company that offers customer/consumer segmentation and profiling studies in Asia. Our clients and market research services are available in 14 countries including Singapore, China, Japan and India.
Asia Insight delivers actionable market research. Our clients have developed and executed sound global corporate and product strategies based on our Segmentation and Profiling Studies.
At Asia Insight, we believe that an initial qualitative research phase is the cornerstone of any segmentation or profiling research study.
Qualitative research insights build up understanding of the consumer characteristics and serve to define and build the parameters for quantitative research. This is done by guiding the development of attitude scales and other appropriate measurements in the quantitative phase.
In the quantitative research phase, we conduct specialised and comprehensive statistical analysis to group customers according to their characters, attitudes, needs and/or behaviour with respect to a product category.
To group customers, we use analysis techniques such as: