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Advertising Development
and Evaluation
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Branding and Positioning

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Business-to-Business
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Channel Research
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Consumer Research
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Customer Loyalty
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Customer Satisfaction
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Employee Satisfaction &
Opinion Surveys
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Internet Portal Development
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New Product Development
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Pricing Research
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Problem Research Analysis
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Segmentation and Profiling
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Usage and Attitudes


 

New Product Development

 

Over the years, we have developed a reputation for being experts in New Product Development. Local and international clients have successfully developed and launched new products on the strength of our research findings and consultancy services.

"Innovation is the fuel for growth. When a company runs out of innovation, it runs out of growth."

Gary Hamel and Gary Getz,
in 'Funding Growth in an Age of Austerity'

At Asia Insight, we bring the customer perspective to New Product Development. Our market research work has shaped the design and development of numerous products, particularly those that require a deep understanding of the minds of decision makers and end users.


Actionable Market Research throughout the New Product Development Process

At Asia Insight, we support our clients from the initial needs exploration to the product conceptualisation and implementation of new products.

Throughout the process, Asia Insight brings the “voice of the consumer” into the picture – always ensuring that research findings support our client’s product development decisions.

In addition, through contextual studies, we help our clients understand target users' interaction with the product in their usage context, thus making sure that our clients' focus is user-centred.


Research-Driven Product Development Process

The new product development process can be broadly categorised into 4 stages. Asia Insight conducts research at every stage to ensure that product development decisions are backed by sound findings:

Identification - Identification and profiling of target segment as core design center, and exploration of their needs

Innovation - Generation of ideas to build product concept

Conceptualisation - Development of product

Implementation - Development of total product augmentation


Research Methodologies in New Product Development

Here are some of the research methodologies and techniques we use to help our clients to develop new and successful products.

Concept Testing

Product Testing

Packaging Testing

Usability Testing

Product Evaluation

Exploratory Research

Market Gap Identification

Ethnographic Research

Brainstorming


Asia Insight’s Edge in New Product Development

The founders of Asia Insight were Product Managers and Future Product Managers at multinational corporations before starting up Asia Insight. They understand the entire product development process and how market research plays an integral and vital role in making good product development decisions.

To help our clients succeed, we go beyond the boundaries of research. Our team attends internal meetings and brainstorming sessions with clients. During these product conceptualisation sessions, we are the “voice of the customer”.


New Product Development Industries and Markets

Asia Insight has conducted New Product Development market research studies for a wide range of industries including:

Technology (IT)

Financial services

Telecommunications

Fast Moving Consumer Goods (FMCG)

Home electronics

 

 

With a presence in 14 countries across the Asia Pacific region, our company provides invaluable Asia-wide market research insights to our clients.

Australia

Malaysia

Greater China
(China, Hong Kong, Taiwan)

New Zealand

India

Philippines

Indonesia

Singapore

Japan

Thailand

Korea

Vietnam

 
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