Branding and Positioning

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New Product Development

Over the years, we have developed a reputation for being experts in New Product Development. Local and international clients have successfully developed and launched new products on the strength of our research findings and consultancy services.

Gary Hamel and Gary Getz,
in 'Funding Growth in an Age of Austerity'

At Asia Insight, we bring the customer perspective to New Product Development. Our market research work has shaped the design and development of numerous products, particularly those that require a deep understanding of the minds of decision makers and end users.

At Asia Insight, we support our clients from the initial needs exploration to the product conceptualisation and implementation of new products.

Throughout the process, Asia Insight brings the “voice of the consumer” into the picture – always ensuring that research findings support our client’s product development decisions.

In addition, through contextual studies, we help our clients understand target users' interaction with the product in their usage context, thus making sure that our clients' focus is user-centred.

The new product development process can be broadly categorised into 4 stages. Asia Insight conducts research at every stage to ensure that product development decisions are backed by sound findings:

	Identification - Identification and profiling of target segment as core design center, and exploration of their needs
	Innovation - Generation of ideas to build product concept
	Conceptualisation - Development of product
	Implementation - Development of total product augmentation

Here are some of the research methodologies and techniques we use to help our clients to develop new and successful products.

	Concept Testing
	Product Testing
	Packaging Testing
	Usability Testing
	Product Evaluation
	Exploratory Research
	Market Gap Identification
	Ethnographic Research
	Brainstorming

The founders of Asia Insight were Product Managers and Future Product Managers at multinational corporations before starting up Asia Insight. They understand the entire product development process and how market research plays an integral and vital role in making good product development decisions.

To help our clients succeed, we go beyond the boundaries of research. Our team attends internal meetings and brainstorming sessions with clients. During these product conceptualisation sessions, we are the “voice of the customer”.

Asia Insight has conducted New Product Development market research studies for a wide range of industries including:

	Technology (IT)		Financial services
	Telecommunications		Fast Moving Consumer Goods (FMCG)
	Home electronics
With a presence in 14 countries across the Asia Pacific region, our company provides invaluable Asia-wide market research insights to our clients.
	Australia		Malaysia
	Greater China (China, Hong Kong, Taiwan)		New Zealand
	India		Philippines
	Indonesia		Singapore
	Japan		Thailand
	Korea		Vietnam