Branding and Positioning

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Internet Portal Development

AI Interactive is a division of Asia Insight that provides market research services to our Internet clients.

We provide research consultancy from conceptualisation to implementation of new Internet portals and web-based solutions, as well as evaluation of existing ones.

Our research work has contributed to supporting clients from various industries in the strategic development of their portals and web-based solutions, as well as monitoring and tracking of their desired results after implementations.

Examples of studies we have conducted include:

	E-commerce site development
	Internet banking site development
	Customer support site development
	Customer satisfaction tracking of e-commerce site
	Website usability test
	New Internet/online services concept development
	Value proposition and positioning of portal
	Market segmentation on portal usage
	Motivations, attitude and usage studies