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Advertising Development
and Evaluation
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Branding and Positioning

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Business-to-Business
Research
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Channel Research
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Consumer Research
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Customer Loyalty
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Customer Satisfaction
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Employee Satisfaction &
Opinion Surveys
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Internet Portal Development
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New Product Development
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Pricing Research
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Problem Research Analysis
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Segmentation and Profiling
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Usage and Attitudes

 

Customer Loyalty

 

Producing long-term, high-value customers who are truly loyal is often a challenge to many brands. Though attracting customers in
the short-term is relatively easy, this does not guarantee their long-term loyalty.

Loyalty Research Framework


Our key focus is to help our clients identify exciting factors (beyond basic/hygiene offerings) that our clients can leverage on to improve and enhance their product offering and communication strategy.

Our Customer Loyalty studies seek to identify market gaps and unmet needs that can be met by unique characteristics provided by our client. Must-have/hygiene offerings are within customers' expectations but do not excite them.

We first measure the level of 'devotion' of customers to a brand,
and identify what are the factors that can drive commitment. Using 'Fix-It Matrixes', we then recommend to our clients what are the areas that need fixing.

 

 
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