Who We Are What We Do Industry Expertise Where We Are Media Centre Careers Contact Us


Advertising Development
and Evaluation
- - - - - - - - - - - - - - - - - - - - - - - -

Branding and Positioning

- - - - - - - - - - - - - - - - - - - - - - - -

Business-to-Business
Research
- - - - - - - - - - - - - - - - - - - - - - - -
Channel Research
- - - - - - - - - - - - - - - - - - - - - - - -
Consumer Research
- - - - - - - - - - - - - - - - - - - - - - - -
Customer Loyalty
- - - - - - - - - - - - - - - - - - - - - - - -
Customer Satisfaction
- - - - - - - - - - - - - - - - - - - - - - - -
Employee Satisfaction &
Opinion Surveys
- - - - - - - - - - - - - - - - - - - - - - - -
Internet Portal Development
- - - - - - - - - - - - - - - - - - - - - - - -
New Product Development
- - - - - - - - - - - - - - - - - - - - - - - -
Pricing Research
- - - - - - - - - - - - - - - - - - - - - - - -
Problem Research Analysis
- - - - - - - - - - - - - - - - - - - - - - - -
Segmentation and Profiling
- - - - - - - - - - - - - - - - - - - - - - - -
Usage and Attitudes

 

Consumer Research

 

How do consumers feel about your products and services? How should you change the way you do business with your customers? What do they experience with your company and what kind of experience do they want? What segments exist in the market and whom should you select as your primary target?

Asia Insight strongly believes that the only way to get ahead is by letting your customers do the talking and by listening to them.
To sell, one must first understand. Talking to customers, exploring and interpreting their needs, their attitudes and their desires is our "raison d'etre". Understanding market segments and buying behaviours is a key part of our job.

At Asia Insight, we explore the world of your consumers via needs exploration studies, market sizing, segmentation and targeting, lifestyle mapping, exploration of contemporary cultures. With the use of "Day-in-the-Life-of-Customers" research, Purchase Process research, Usage and Attitudinal studies, we aim to help users of our research understand the behaviour and the lifestyle of their customers. With our strong background in segmentation studies, we can help chart the waters by identifying different segments of customers that exist in the market and by estimating the market potential for the product or service.

Over the years, we have conducted a variety of quantitative and qualitative consumer studies across many industries, including telecommunications, IT, petroleum, finance, FMCG, consumer durables, automobile, fashion, personal care etc. We talk to consumers daily, across 14 countries in Asia Pacific and in multiple cities in large countries such as China, Korea, Australia and India.

At Asia Insight, we have also developed proprietary tools and frameworks that provide an in-depth understanding of consumers. LifeStyle Finder™, in particular, seeks to understand target consumer lifestyles, needs and behaviours, and helps clients identify market gaps and opportunities.

 







Home
Site Map Terms of Use Copyright 2012 Consulting Group - Asia Insight