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Advertising Development
and Evaluation
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Branding and Positioning

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Business-to-Business
Research
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Channel Research
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Consumer Research
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Customer Loyalty
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Customer Satisfaction
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Employee Satisfaction &
Opinion Surveys
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Internet Portal Development
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New Product Development
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Pricing Research
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Problem Research Analysis
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Segmentation and Profiling
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Usage and Attitudes

 

Channel Research

 

Cutting through store clutter and finding innovative ways to
motivate your channel partners often poses a challenge for manufacturers. Channel partners need to display and promote
your products, as well as gain sufficient product knowledge to
meet rising expectations. At Asia Insight, we act as sparring
partner to our clients to provide creative insights that ultimately
can lift the quality of the 'total customer experience'.

We have wide experience in conducting channel and supply chain research across various industries, including IT, telecommunications, retail and fashion, F&B, banking, petroleum and automobile.

In our experience, we have covered a wide range of channel
related studies. What can we do for you? Here are some examples:


Assess and track the performance of your distributions


Benchmark performance against competitors

Assess channel satisfaction levels
Audit service level and level of loyalty of your retail outlets / branches / franchises
Test new Channel Loyalty Program concepts
Assess retailers' reactions and acceptance level of
new policies
Understand the market structure in order to help
generate demand
Identify and determine optimal location for your branches
Channel mapping and gap analysis
Identify alternative channel opportunities


 

Over the years, we have developed a deep understanding of the various members of the value chain. In particular, we have conducted research amongst resellers, wholesalers and distributors, product managers, branch managers, operations managers, order processing staff and many more.

We have talked to them using a variety of qualitative and quantitative methodologies, including telephone and face-to-face interviews, self-completion questionnaires, mystery shopping exercises and others.

For example, Asia Insight is well-equipped to customise and conduct various Mystery Shopping programmes for you. We conduct such programmes across 14 countries in the Pacific region on a regular basis.

Types of Mystery Shopping studies we regularly conduct include:


Tracking of Salesperson's service quality standard


Tracking of Salesperson's brand loyalty and recommendation
Wholesaler's staff service level measurement
Product Portfolio Tracking
Price Measurement
POS/Promotion Campaign Measurement

  Store Display/Packaging Measurement

 


Our pool of Mystery Shoppers are articulate, confident and able to simulate a realistic shopping experience.


 
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