Branding and Positioning

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Business-to-Business Research

Business-to-Business research requires real expertise. At Asia Insight, our consultants and interviewers are well experienced in conducting in-depth interviews (face-to-face and over the telephone) and focus group discussions, with a variety of decision makers in MNCs. Our C-level audiences include CEOs, IT Managers, Financial Directors, Purchasing Managers, Business Line Managers,
Retailers, etc.

Asia Insight has conducted a variety of B2B projects for the Pacific area and across the globe for many industries. Our clients include industries such as IT, telecommunications, logistics, hospitality and tourism, automotive and government.

By providing in-depth research insights, we have helped our clients understand the business market in a variety of situations:

Segmentation and profiling of business customers

Markets and competitive analysis

Vertical market analysis

Understanding decision making process

Assessing market potential and feasibility (introducing new products/services or entering new markets)

New product/service concept tests

Analysing distribution and sales channels - channel mapping, channel needs analysis

Understanding process of evaluating and selecting partners / suppliers

Measuring performance

Benchmarking performance against competitors
(e.g. product performance, customer satisfaction,
brand perception)

Problem analysis