Asia Insight is a leader in branding and positioning market research. We help our local and international clients understand how consumers interact and respond to brands in Singapore, China, Japan, India and many other countries.
Exploring the 'essence' of a brand, investigating directions for positioning and re-positioning, developing stronger brands, relating your positioning against competition, identifying 'gaps' in the market – this is something we are really good at!
Our market research provides brand owners with insights into where their brand is today, while helping them articulate and achieve desirable future brand positions.
At Asia Insight, we strongly believe that the consumer is the 'starting point' in the development of a brand, therefore all our market research starts by listening to the voice of our client's customers.
We analyse the customers, their functional and emotive needs and their relationship with the brand. We remove the functional layers surrounding the brand and we get to the core emotive needs.
Our market research helps decision makers determine how consumers perceive the benefits and image of a particular brand or product.
Armed with our brand research results, brand owners can confidently develop brand strategies such as determining how the brand should be positioned in order to achieve maximum consumer acceptance.
Brand owners can also identify, measure and explore the areas that they need to build on and areas that they need to influence in order to strengthen the brand.
Types of branding research studies we’ve done for our clients include:
For brand owners who wish to measure the factors driving brand choice and loyalty, Asia Insight has developed a holistic brand equity model.
is a proprietary research and analysis framework. It combines a range of qualitative and quantitative market research tools and analysis to understand the complex web of factors and relationships that a brand is.
To learn more about and how it can be applied to your brand, please contact us.