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Can my advertisements cut
through the clutter? Are the promises about my brand coming
through? How can I improve ad effectiveness? How can I identify
those respondents that 'interacted' with the ads and 'found
value' in the message?
And how will my advertisements work in other
countries? Communication often needs to be adapted to local
needs, values and expectations. It is the business mantra
'think global, act local', which can probably be chanted louder
than anywhere else in Asia! Based on our experience, localisation
of communication often becomes more important in the Asian
context. In Asia, the various countries form an intricate
map of different people and backgrounds, with many diverse
cultures spilling into one another, with significant differences
in languages and dialects, lifestyles, communication patterns,
customs and behaviours, even across national borders.
Asia Insight has developed proprietary frameworks
to support our clients' advertising strategies, to capture
the short-term and long-term impact of advertising efforts,
and to explore the relationship between advertising and branding
efforts.
We have wide experience in testing
advertising, and in helping our clients adapt their communication
strategies to the Asian world.
Every year, across the Asia Pacific, we conduct hundreds of
advertising studies, including:
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