A
form of interactive and contextual research to track and understand
the lifestyles of your target segment.
The LifeStyle Finder™
is a proprietary approach developed by Asia Insight and fine-tuned
over the last few years. It represents a non-traditional approach
to exploratory research, offering an avenue for
in-depth understanding of lifestyles as well as underlying
motivations, needs and emotions.
The LifeStyle Finder™
uses a combination of diaries and photo scans
to fully understand and track the lifestyle of key target
segments on an ongoing basis. It offers a powerful pictorial
and contextual representation of target respondents. While
providing great visual and verbal material, which can be used
to bring lifestyles and trends to life, it also allows to
gain very insightful output related to values and attitudes
of respondents. Simple questions such as important things
in life and greatest achievements, people most admired and
why, “what’s in? what’s out?” or objects
illustrating respondents’ life and passions, can be
very valuable in deriving underlying values and trends.
The information areas can be customised to
our client’s industry and business needs.
The key benefit of LifeStyle
Finder™ is its ability to get 'under the
skin' of the target audience. It is able to track the
lifestyle of trendsetters where direct questioning may not
be as effective. It opens a window to future trends, thus
guiding our clients in their future product and marketing
strategies. It has the potential to be repeated at regular
intervals, in order to track evolution of behaviours and trends.
The LifeStyle Finder™
has been used by a variety of clients to develop new products
as well as to define optimal branding and positioning strategies.
By focusing on unarticulated needs and motivations behind
respondents’ behaviours, for many clients, it represents
an extension of today’s business and a window into future
product opportunities. It has the potential to deliver a wealth
of insight that is rarely achievable via traditional methodologies.
Clients have utilised this tool for:
The LifeStyle Finder™
has also been fundamental in some of Asia Insight’s
Syndicated Studies, aimed at understanding key market segments
on an ongoing basis.
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