Our client, a US-based consulting
company, felt that one of their global services, targeting
large MNCs, was not well received.
The company perceived that the reason might differ by regions.
Engaging hundreds of high-level decision
makers across 10 countries in 4 continents was a challenging
task. No cookie-cutter approach would do!
Asia Insight pulled together a team of Consultants with a
strong track record of multi-cultural studies conducted for
global clients. Our team brainstormed internally and embarked
on a multiple-pronged approach based on a combination of telephone,
face-to-face and Online panel interviews. Working closely
with individual countries ensured that the approach could
be adapted to the local milieu.
To ensure consistency, the same team
worked around-the-clock to tap into interviews across different
time zones and bring first-hand timely findings to our client
- who was pleasantly surprised by the energy and flexibility
of our team. Our client was able to craft their global stance
and enhance their service portfolio on an international platform.
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