Cutting through store clutter
and finding innovative ways to motivate channel partners often
poses a challenge for manufactuers. Channel partners constantly
need to look for creative ways to display and promote their
products. To meet rising customer expectations, these partners
often demand timely and relevant product knowledge. Hence,
ultimately, delivering that delightful shopping experience
can seem a huge task.
A global IT manufacturer invited Asia Insight
to design a monthly tracking programme. This programme was
tasked to audit the channel retailers’ loyalty and performance
across 14 Asia Pacific countries. The cornerstone of this
actionable research required the retail situation to be studied.
Appreciation of the challenges that our client faced in different
countries was also put in place.
A measurement and scoring system was developed.
This enabled our client to objectively monitor and compare
the performance of different retail outlets, across all 14
countries on a monthly basis.
Its fifth year in implementation, our
team still works very closely with the client in an ever-evolving
retail environment, ensuring that each wave of the study is
fine-tuned to track relevant issues. We act as their sparing
partner to provide creative insights that ultimately lift
the quality of the 'total customer experience' significantly.
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