Customer Experience Management
How do we do it?
And how do you know we are delivering
At Asia Insight, we help you understand your customers to make informed decisions on how to improve the customer experience across touchpoints.
CRM for Customer Engagement, Retention and Advocacy
Customer Relationship Management (CRM), refers to a company-wide business strategy aimed at reducing costs and increasing profitability by strengthening customer loyalty. Asia Insight has partnered numerous clients in the development and refinement of programmes aimed at increasing customer engagement, retention and advocacy – all key elements of a successful CRM strategy.
Improve Dealer / Channel Relationship
Cutting through retail clutter and finding innovative ways to motivate your channel partners often poses a challenge for manufacturers. Channel partners need to display and promote your products, as well as gain sufficient product knowledge to meet rising expectations. At Asia Insight, we act as a sparring partner to our clients to provide creative insights that ultimately can lift the quality of the total customer experience.
What We Do:
|Assess and track the performance of your distribution channel||Understand the market structure in order to help generate demand|
|Benchmark performance against competitors||Identify and determine optimal location for your branches|
|Assess channel satisfaction levels||Channel mapping and gap analysis|
|Audit service level and level or loyalty of your outlets / branches /franchises||Measures effectiveness of channel training program|
|Test new Channels; Loyalty Program concepts||Identify alternative channel opportunitites|
|Assess retailers reactions and acceptance level of new policies|