Getting Under the Skin of Your Millennial Target Audience

Millennials have become a primary target audience for many brands, yet truly understanding this unique segment’s rapidly changing lifestyles and behaviours are increasingly becoming a challenge for marketers and researchers. How do we continue to evolve our research techniques, as millennials evolve? ...

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Riding the Electric Vehicle Boom in China

More than half a million New Energy Vehicles are driven the roads of China, learn more about the various factors contributing to the industry’s exponential growth and the upcoming NEV models in the next 3 years. ...

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The New Purchase Journey of The Chinese Consumer

China’s ecommerce market, already the largest in the world, is set to continue booming behind major forces like Alibaba, and an unprecedented rise in access to technology for Chinese consumers. By devising an alternative research method using new analysis technology, we set out to measure the actual paths to purchase of Chinese online shoppers.. ...

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How Millennials Are Changing the Face of Marketing in Asia

A new market force – a new marketing challenge By 2020, 60 per cent of the world’s millennials – aged roughly between 20 to 40 – will live in Asia.  Better educated than their parents, digitally savvy and with growing spending power, they are today’s key audience for marketers. ...

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Hazenomics! The impact on our health and wallets is anything but hazy

Singapore – The SE Asian haze has taken a financial toll on us all. On top of medical bills, an Asia Insight survey showed that S$171 million had been spent between Sept-Oct 2015 on masks and other haze-management items. Consumers were also ready to stop buying products from haze-causing companies. ...

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