How Millennials Are Changing the Face of Marketing in Asia

A new market force – a new marketing challenge By 2020, 60 per cent of the world’s millennials – aged roughly between 20 to 40 – will live in Asia.  Better educated than their parents, digitally savvy and with growing spending power, they are today’s key audience for marketers. ...

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Hazenomics! The impact on our health and wallets is anything but hazy

Singapore – The SE Asian haze has taken a financial toll on us all. On top of medical bills, an Asia Insight survey showed that S$171 million had been spent between Sept-Oct 2015 on masks and other haze-management items. Consumers were also ready to stop buying products from haze-causing companies. ...

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