Market Research for Success

Get Ready to Capture the Hearts of Millennial Customers

Their spending power is set to overtake any of their previous generations. With estimated US$6 trillion in disposable income, the urgency to capture the millennial customers’ hearts is greater now than ever before. While most brands understand the importance to “speak their language”, the amount of stimuli that millennials are exposed to everyday makes it extremely difficult to create real, lasting brand identification.

What do Millennial Consumers Really Want?

What Millennials Want Beyond Functional Benefits

ASPIRATIONAL

Ideal Self

Aspirations

EMOTIONAL

Identity

Relationships

Brands

BEHAVIOURAL

Work

Play

Health

Possessions

Get Under the Skin of Your Customer

Know What Makes Them Tick

Recognising that millennials have different expectations and are highly unpredictable, marketers are now channelling more investments online to actively engage them.

 

Asia Insight’s Lifestyle Finder paints complete pictures of their lives, aspirations and delve into emotions that drive their purchase decisions by capturing ‘in-the-moment’ snapshots via an online diary.

What You Will Learn from This Report:

Customer Segmentation

Deep-dive into the life of your consumers for contextual data

Case Studies

Track user behaviour via “in-the-moment” snapshots

Integrated Methodology

Understand how new and traditional approaches work together

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