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Telecommunications

 

Increasingly strong competition and overcapacity are creating strong challenges for the players in the telecommunications arena. To overcome existing pressures, it is important for many telco leaders to focus on core strengths, identify customer segments and develop strategies relevant to their key target groups.

As telecommunications expands dramatically across Asia, Asia Insight delivers insights that guide clients on strategic challenges. Having serviced more than 10 leading telecommunications companies in the region, since the mid 1990’s, Asia Insight has conducted hundreds of projects, many of which span across multiple countries in the Asia Pacific region, as well as USA and Europe.

Our experience includes both Business-to-Consumer content targeted at end-users, as well as Business-to-Business content targeted at Enterprise decision makers of MNCs and SMEs.

Asia Insight has helped our clients explore and entrench their strategy in the world of wireless technology, including devices and services beyond the traditional handsets.


Use of mobile phones

PDAs

E-commerce solutions

Broadband services

Wireless solutions

Other wireless services/devices

With our strong IT and telecommunications background, Asia Insight has shaped the design and development of numerous telecommunications products and services, particularly those that require a deep understanding of the minds of decision makers.

Over the years, our studies have helped our clients in fundamental strategic issues such as:

Value Propositioning and Positioning

Exploring new opportunities and brainstorming breakthrough ideas

Market Sizing, Segmentation Research and identifying target segments

'A Day-in-the-Life-of-the-Customer' Studies

Usage and Attitudes studies

Evaluation and testing of new concepts

Branding Studies

Tactical issues including testing of advertising and communications campaigns

ID and Usability Studies

Measuring Customer Satisfaction

Performance Tracking – Service Quality, Retail Audit, etc

 

 
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