Despite the challenges faced
in the last few years, the hospitality and tourism industry
in Asia has overall witnessed an amazing growth in the last
30 years. For many countries, it has become the major industry.
The level of service and the facilities offered by carriers,
hoteliers and destinations have generally improved, reaching
excellence amongst the Asian leaders of the industry.
Asia Insight has wide experience in researching
the world of hospitality and tourism. We have worked in close
partnership with some of the world’s leading players
in this industry, including hotels, business resorts, airlines
and tourism boards. We have been involved in studies that
delve deeply into the expectations of customers. Our studies
have helped to shape future decisions that required investments
of millions of dollars from our clients.
We have co-operated with our clients
in a variety of business-to-business as well as business-to-consumer
types of projects. We have talked with business travellers
and holiday-makers, as well as with relevant gatekeepers,
such as travel agents, bookers, personal assistants to executives.
Our experience spans across a great
amount of business situations and has spread across all major
cities in the Pacific area.
Some
examples of our work:
Assessing the
level of customer satisfaction and identifying what drives
and increases customer satisfaction
Branding studies, e.g.
exploring the potential impact on branding after an
acquisition
Exploring customers’
needs and expectations in order to enhance the consumer
experience
Profiling participants
to events and getting feedback related to events
