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Fast Moving Consumer Goods (FMCGs)


Consultants at Asia Insight boast many years of experience in servicing clients in the consumer packaged goods industry.

Our areas of expertise include various facets of branding and all areas of the marketing mix:

Brand Positioning Studies to determine compelling value propositions and positioning

Segmentation Studies to identify key target customers – establishing a roadmap for future products

Pre and Post advertising campaign tracking

Profiling the usage and attitudinal behaviour of customers

Product/Taste Tests

Understanding and exploring the mindset towards a product category

Packaging Tests

Branding Studies

Our consultants have helped the design, development and
positioning of numerous Fast Moving Consumer Goods,
for sectors such as:

Food – fast food and packaged food


Toiletries and cosmetics

Dairy products

Product/Taste Tests


Personal care

Household products

In every study we help our clients face those challenges that
are specific of each product category.

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