Finance, Banking and Insurance

Asia Insight has extensive experience in studying the Finance, Banking and Insurance industry. Our work has contributed to the design and development of numerous products in the Finance and Banking arena, particularly those that require a deep understanding of the minds of decision makers. Our insights are built on the experience we have gained in conducting research studies for leading financial institutions.

Asia Insight’s experience in the Finance, Banking and Insurance sectors has spread across major cities in Asia Pacific, and has covered a wide array of financial product segments.

	Consumer Banking – including research with high network individuals as well as personal banking individuals
	Enterprise Banking (Corporate and SMEs)
	Internet Banking
	Payment Services - from credit cards to debit cards, smart cards, pre-paid cards and electronic payments
	Insurance
	Financing
	Savings and Loans
	Equity and Investments

Research Studies that we have conducted include:

	Segmentation Studies to identify key target customers (both consumer and enterprise)
	Brand Positioning Studies to determine compelling value propositions and positioning
	Exploratory research into needs and behaviours
	New Concepts evaluation, e.g. Internet Banking Concept Test, Online Trading Concept Test, Investment Products Concept Test
	Developing and fine tuning of products
	Testing of Advertising and Communication campaigns
	Mystery Shopping for branch reconfiguration
	Service Quality Research to monitor the adherence to Service Quality Standards implemented
	Measuring Customer Satisfaction