Food and Beverages (F&B)

The eating and drinking behaviours of Asian consumers are constantly changing, with new types of food and drinks constantly entering the Asian markets and achieving significant growth in consumption.

In the food and drinks industry, a certain degree of adaptation of the marketing mix is generally necessary when entering the Asian markets. At Asia Insight, we help global clients adapt their products, marketing mix and positioning strategies to the peculiar Asian world.

We have worked with our F&B clients in a variety of
marketing issues:

	Helping global clients adapt the taste and packaging of their products to the different Asian markets. Product offering and positioning can be fine-tuned for wider acceptance
	Testing new packaging and new naming, in order to determine acceptance of the products in Asia
	Improving product offer via product/concept tests and product evaluation
	Understanding consumer needs and exploring how different cultures and tastes impact on the response to certain products
	Anticipating future needs and expectations via exploratory research, brainstorming sessions and new product development studies
	Understanding specific market segments and their relationship with food or drinks, e.g. the world of youth

Asia Insight has helped companies in a variety of business-to-consumer as well as business-to-business studies, using both qualitative and quantitative methodologies. Creative, non-traditional approaches, such as ethnographic and contextual methodologies,
as well as proprietary tools are often used, in order to help our clients approach various marketing and business issues in the most
effective way.