Asian cultures
have traditionally respected the attainment of higher education
and learning. In recent years, schools and institutions have
been aggressively trying to tap on this growing market in
Asia.
Asia Insight has helped several companies
assess their potential in different Asian countries and cities.
Our work includes defining brand positioning, exploring attitudes
and estimating market potential for major schools and educational
institutions. Our portfolio also includes exploring the opportunities
in Online Learning.
Some recent examples of projects we have conducted for
our clients:
Understanding
the feasibility and the drivers to success of Online assessment
offer
Exploring needs and motivations
via focus groups with parents and with students as well
as In-Depth Interviews with schools and tuition centres
Quantifying appeal of
new concepts via face-to-face interviews with parents
and with students
Understanding graduates’
employment status, job search experience and education
experience since graduation – via self-administered
mail survey
Pricing study for new
Online MBA via Online survey
