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Customer Relationship Management


Asia Insight has helped numerous clients understand customer expectations of CRM programmes from conceptualisation to final implementation. In a recent study, our consultants helped brainstorm ideas with target customers, leading to several other stages of research, including the selection of appropriate names, themes and market potential. The final launch was overwhelmingly successful, with approximately 200,000 customers signing up for the programme.

In another recent CRM research study conducted at a regional level, Asia Insight focused on understanding the impact of CRM on specific vertical industries in different countries.

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