Despite a global downturn
in the automotive industries and some high-profile casualties,
Asian markets remain the fastest growing in the industry,
with China, India and Thailand booming. What are the reasons
for this impressive performance? What are the successful strategies?
How long will it continue?
Asia Insight has a wide experience in researching
the automotive industry. We work in close partnership with
some of the world’s leading automotive companies in
a variety of business-to-business
as well as business-to-consumer research projects. Our experience
spans across a great amount of business situations and has
spread across all major cities in the Pacific area.
Our insights and our confidence in researching
the automotive industry are built on the experience we have
gained in conducting multiple research studies for leading
automotive companies.
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Brand
Positioning Studies to determine compelling value propositions
and positioning for new products
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Naming Studies
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Advertising Tests
for new campaigns
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Profiling the car usage patterns
and attitudinal behaviour of customers
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Assessing market potential
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Understanding and exploring
the mindset towards a product category
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Brainstorming
and developing CRM themes and strategies
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Customer Satisfaction
Tracking studies, to assess level of service experienced
by customers
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Conjoint Studies to identify
the most compelling way to package new offers to car owners
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Evaluating the impact of sponsorships
and other marketing tactics on brand image |
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