Our People

The essence of Asia Insight

CEO Pearly Tan

Pearly Tan

CEO, Asia Insight

Her work has shaped the design and development of numerous products, particularly those that require a deep understanding of the minds of decision makers.

Pearly Tan is the co-founder and CEO of Asia Insight, and is highly regarded by many of her Fortune 500 clients. A veteran marketer with over 25 years in the industry, she has nurtured beneficial relationships with clients of all levels through insight-driven research that spans nations, cultures and language. Pearly has made a name for herself in the area of strategic marketing and that of shaping new product ideas and concepts. Her extensive experience in strategic consulting, managing product development, CRM and brand identity creation is instrumental in guiding her clients through challenging business terrain.

Pearly’s knowledge of marketing research is far reaching and comprehensive, and her portfolio of clients include Hewlett Packard, MasterCard, Daimler Chrysler, Philips, Raffles International, and many other leading brands worldwide. Her exposure across the various industries and deep appreciation of different business environments has enabled Pearly to deliver insights that helped her clients sharpen their sword in this highly competitive business climate.

Pearly holds a Bachelors degree in Business Administration from the National University of Singapore, and a Masters of Arts Degree in Marketing Management from the University of MacQuarie, Australia. When not meeting clients or trying to win new ones, Pearly dedicates her free time to her three children, and nurtures her passion in golf and traveling the globe.

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