Welcome to Asia Insight

ASIA’S LEADING INDEPENDENT MARKET RESEARCH FIRM

About Us

A leading market research company that guides you in your marketing decision through market research Insights.

WE WANT TO HELP YOU WIN

The founding of Asia Insight in 1996 has always been rooted in priorities and strategies that have been put in place to ensure that we bring the business perspective to market research, creating value at every step of the way.

Asia Insight is committed to help our clients seek out such new opportunities and finetune their marketing strategies through the insights and analyses we deliver. To this end, every single piece of research project starts with your marketing issues and goals in mind.

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Our Solutions

Turn Insights into your Advantage

Growth Strategy

The race for growth in today’s economy is characterised by increasing competition from direct and indirect players as a consequence of economic slowdown and the entrance of unknown, smaller players. Greater market volatility and uncertainty is also making it harder for companies to look beyond a 3-year span.

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Branding & Positioning

Influencing and managing customers’ perceptions of your brands and products/services has always been challenging, but it just got that much more so with the increasing importance of earned media, and transparent marketing. With our fingers constantly tapped on the trends and what they mean for brands, Asia Insight is in a class of our own to conduct cutting edge perception research for brands – whether your targets are consumers or businesses.

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Performance Tracking

Many companies make the mistake of seeking measurements without understanding that measurements in themselves are meaningless, unless they can be benchmarked. Performance Tracking is fundamental to conducting truly actionable market research. At Asia Insight, we have a plethora of tools to help our clients do that.

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Innovation

The race for growth in today’s economy is characterised by increasing competition from direct and indirect players as a consequence of economic slowdown and the entrance of unknown, smaller players. Greater market volatility and uncertainty is also making it harder for companies to look beyond a 3-year span.

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Customer Experience

Influencing and managing customers’ perceptions of your brands and products/services has always been challenging, but it just got that much more so with the increasing importance of earned media, and transparent marketing. With our fingers constantly tapped on the trends and what they mean for brands, Asia Insight is in a class of our own to conduct cutting edge perception research for brands – whether your targets are consumers or businesses.

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Our Products

Asia Insight has invested and finetuned our suite of innovative tools, aimed at helping to inspire clients to bring about the innovation that is often much needed. Innovation that is centred on customers, trends and market forces. Here are some of Asia Insight’s leading edge research products and solutions that can help guide you to better business decisions. To find out more about our comprehensive range of products, please contact us.

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In the Know

Articles Read all

How Millennials Are Changing the Face of Marketing in Asia

A new market force – a new marketing challenge By 2020, 60 per cent of the world’s millennials – aged roughly between 20 to 40 – will live in Asia.  Better educated than their parents, digitally savvy and with growing spending power, they are today’s key audience for marketers.

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Hazenomics! The impact on our health and wallets is anything but hazy

Singapore – The SE Asian haze has taken a financial toll on us all. On top of medical bills, an Asia Insight survey showed that S$171 million had been spent between Sept-Oct 2015 on masks and other haze-management items. Consumers were also ready to stop buying products from haze-causing companies.

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How can we help you?

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